Final Fantasy 14 Brings Eorzea to London with Real-Life Aetheryte

[anthonyasmnber 0]

Just ahead of the launch of the Final Fantasy 14 Dawntrail expansion, Square Enix has brought a touch of Eorzea to the real world with a massive Aetheryte structure. This iconic element from Final Fantasy 14 appeared in the City of London, outside the bustling King's Cross station.

A new era is dawning for Square Enix's premier MMORPG, ten years after the relaunch of Final Fantasy 14 as A Realm Reborn. The Endwalker expansion in 2021 concluded the Saga of Hydaelyn and Zodiark, the central storyline that had driven much of the game's narrative. On July 2, 2024, the Dawntrail expansion will usher in a fresh chapter, and Square Enix hopes to attract both new and returning players to experience the completed main story and preview the future.

As part of its promotional strategy, Square Enix orchestrated several high-visibility events, including the installation of a real-life Aetheryte sculpture outside King's Cross station. This stunt was timed to coincide with the Final Fantasy 14 London Fan Gathering on June 24, one of the last major in-person events for FF14 fans before Dawntrail's release. Early access for the expansion begins on June 28 for players who pre-ordered.

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The placement of the Aetheryte at a major transit hub in a central city mirrors its role in the game. In Final Fantasy 14, Aetherytes are used as fast travel points, allowing players to teleport quickly across the game's vast world. Every major location and quest hub features an Aetheryte, enabling instantaneous teleportation for a small Gil fee once players attune to it.

Unfortunately for some fans, the Aetheryte sculpture did not remain at King's Cross for long. Many fans managed to snap photos of the installation, including a humorous group shot of dozens of people pretending to attune to it simultaneously. However, others expressed disappointment at missing the chance to see the Aetheryte before it was removed by Square Enix.